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4 Segments to Kick Start Your Personalization Strategy

Digital Marketing January 31, 2018

Unique and impactful commerce experiences are personalized, and a personalization strategy starts with segmentation. Customers want to see the content, products and offers that apply to them and their needs. […]

The Best Free SEO Tools for eCommerce

Digital Marketing October 16, 2017

The only thing better than an awesome SEO tool is an awesome SEO tool that’s free. Having the right set of tools is key to successful SEO campaigns. From conducting […]

PPC Strategies for the Holidays

Digital Marketing October 5, 2017

Q4 is now upon us – the most exciting and busy time of the year for retailers. With so much at stake, the end of the year is critical. Just […]

eCommerce Final Exam: Back-to-School 2017

Digital Marketing, Customer Experience September 27, 2017

Pop Quiz: behind the holidays, what is the second largest shopping season of the year? Valentine’s Day? Easter? Halloween? It’s back-to-school season. Covering the dog-days of summer, this stretch of […]

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