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PPC Strategies for the Holidays

Digital Marketing October 5, 2017

Q4 is now upon us – the most exciting and busy time of the year for retailers. With so much at stake, the end of the year is critical. Just […]

eCommerce Final Exam: Back-to-School 2017

Digital Marketing, Customer Experience September 27, 2017

Pop Quiz: behind the holidays, what is the second largest shopping season of the year? Valentine’s Day? Easter? Halloween? It’s back-to-school season. Covering the dog-days of summer, this stretch of […]

Triggered Email Part 2: Deepening Engagement

Digital Marketing May 24, 2017

A few weeks ago, I highlighted some basic triggered email tactics that easily and effectively connect brands to consumers. These emails are sent out in response to various specific shopper […]

Triggered Email: Easily Connecting Brands and Shoppers

Digital Marketing February 15, 2017

Triggered email marketing is one of the most effective, sales-driving strategies retailers use to connect with consumers. Through both mobile and desktop, there is an open line of communication that […]

Holiday Season 2016: What We Learned

Digital Marketing January 10, 2017

The turn of a new year is a peculiar time. Here at LYONSCG, we remember the whirlwind that was 2016, while simultaneously peering into the future, trying to catch a […]

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