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eCommerce Final Exam: Back-to-School 2017

Digital Marketing, Customer Experience September 27, 2017

Pop Quiz: behind the holidays, what is the second largest shopping season of the year? Valentine’s Day? Easter? Halloween? It’s back-to-school season. Covering the dog-days of summer, this stretch of […]

Triggered Email Part 2: Deepening Engagement

Digital Marketing May 24, 2017

A few weeks ago, I highlighted some basic triggered email tactics that easily and effectively connect brands to consumers. These emails are sent out in response to various specific shopper […]

Triggered Email: Easily Connecting Brands and Shoppers

Digital Marketing February 15, 2017

Triggered email marketing is one of the most effective, sales-driving strategies retailers use to connect with consumers. Through both mobile and desktop, there is an open line of communication that […]

Holiday Season 2016: What We Learned

Digital Marketing January 10, 2017

The turn of a new year is a peculiar time. Here at LYONSCG, we remember the whirlwind that was 2016, while simultaneously peering into the future, trying to catch a […]

Easy Template for eCommerce Competitor Analysis

Digital Marketing December 28, 2016

If you’re redesigning or launching an online store, you know how important eCommerce competitor analysis can be. But if you’re not the most data-savvy person, it can be a struggle […]

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