Content and Conversion: The Impact of Visual Stories
Often, when we speak to brands about content and conversion rate optimization, the focus is on mid- or bottom- funnel changes. Here are some of the usual questions we get: […]
Digital Marketing
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SEO Maturity Model: The Phases and Progression of an SEO Campaign
What is the SEO Maturity Model? The LYONSCG SEO Maturity Model is a comprehensive map of the various stages, optimizations, tactics, and results encompassed in a full SEO campaign. This […]
Real-Time Email Personalization: Making Content More Relevant Than Ever
For years, personalization and dynamic content have been top-of-mind for digital marketers, and today, most brands have adopted some form of email personalization. However, as customers’ needs and desires change, […]
Webinar Recap: Digital Content and the Customer Journey
In the ever-changing landscape of digital commerce, there remains one constant: customers expect easier, more efficient ways to shop how, when, and where they want. In 2018, the rate of […]
2018 Facebook Changes: What It Means For eCommerce
Facebook as we know it has changed. Back in January, Mark Zuckerberg announced that Facebook would be changing its news feed algorithm to prioritize content from “friends, family, and groups.” […]
How It Works: Social Shopping
Social shopping has long been a buzzword for shoppers and retailers alike. Over 90% of young adults use social media, so it’s easy to understand why more merchants are moving […]