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Content and Conversion: The Impact of Visual Stories

Digital Marketing May 29, 2018

Often, when we speak to brands about content and conversion rate optimization, the focus is on mid- or bottom- funnel changes. Here are some of the usual questions we get: […]

Meet Our Pride: Bethany Platter

Customer Experience, Musings May 17, 2018

Name: Bethany Platter Position and Practice: BA Lead, Commerce Realized Location: Ann Arbor, MI LYONSCG Tenure: 2 Years   Q: First off, tell me a bit about yourself A: I’m a realist. A mom. […]

Instagram and eCommerce

Customer Experience May 15, 2018

Instagram and eCommerce seem like they were made for each other. With over 800 million users, the image-based social platform has the scale and style to engage shoppers, build brand […]

Knowing When to Upgrade to Magento Commerce

Operational Excellence May 10, 2018

One of the toughest challenges for growing eCommerce businesses is scale. Growth is exciting, but it requires systems to grow with it. Magento Open Source is a great starting point for […]

How It Works: Cryptocurrency in eCommerce

Customer Experience May 7, 2018

By now, you have almost certainly heard about Bitcoin, blockchain technology, and the concept of cryptocurrency. At the same time, you may be left wondering if these topics hold any […]

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