Insights

The LYONSCG blog is where eCommerce professionals find insights and advice presented by our team, our partners, and other industry experts. Our goal is to help you realize your eCommerce potential.

Chatbot

March 30, 2017

Chatbots: The “Sometimes” Solution

Modern consumers love information. Today’s shoppers leverage digital technology to research and communicate with brands on a scale never before seen. Eager to enhance customer engagement, smart retailers are investing in disruptive technologies to enhance...

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ShopTalk

March 27, 2017

Shoptalk 2017: The Future of Retail On Display

Shoptalk 2017 is done and dusted, and what a show it was! In its second year, Shoptalk pulled in over 5,000 attendees, 550 CEOs, and 330 top notch speakers including the head of Walmart.com, global head...

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Omnichannel Commerce

March 20, 2017

Realizing Your Omnichannel Commerce Potential

In today’s world, an omnichannel commerce experience is critical to a successful retail strategy. Implementing omnichannel commerce – the unification of brand experiences and internal systems across channels and devices – helps drive and deliver...

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Canvas

March 10, 2017

Canvas: Bringing Web Graphics to Life

Since its inauspicious introduction as a proprietary extension to HTML, Canvas has grown into a standard, universal graphics API. Simpler and generally faster than SVG, Canvas is the preferred engine for powering an ever-growing stable...

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TLS

March 3, 2017

TLS Offloading Delivers Private, Secure, and Satisfying User Experiences

If you’ve ever been curious about how digital storefronts keep your login and payment info secure, the answer is Transport Layer Security (TLS). TLS is a cryptographic protocol that encodes communications and is a must-have for...

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February 27, 2017

B2B eCommerce in 2017: The Time is Now

It’s no secret that digital is transforming retail. Fortune magazine reports that 2016 online holiday sales (November 1 to December 31) grew 11% over the prior year to $91.7 Billion. At the same time, these...

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February 17, 2017

Advanced Load Balancers: The Tools Behind Site Success

The world of online commerce is fast paced and never sleeps. Sales opportunities exist at all hours of the day, every day of the week. However, you still need to be able to perform work...

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Email

February 15, 2017

Triggered Email: Easily Connecting Brands and Shoppers

Triggered email marketing is one of the most effective, sales-driving strategies retailers use to connect with consumers. Through both mobile and desktop, there is an open line of communication that smart businesses leverage daily. Not...

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February 7, 2017

High-Value Load Testing: Fast and Functional Time-to-Market

Brilliant new features are what keep digital storefronts relevant and popular, but it doesn’t matter how brilliant the feature is if it collapses under load as excited visitors attempt to interact with it. Infrastructure with...

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First-Click Testing

January 31, 2017

First-Click Testing: Freedom From New-Feature Fear

Striking a balance between intuitive functionality and differentiated design is a considerable challenge in the world of eCommerce. Ideas for innovative site features often wilt on the vine, struck down by the fears and risks...

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