Insights

The LYONSCG blog is where eCommerce professionals find insights and advice presented by our team, our partners, and other industry experts. Our goal is to help you realize your eCommerce potential.

February 27, 2017

B2B eCommerce in 2017: The Time is Now

It’s no secret that digital is transforming retail. Fortune magazine reports that 2016 online holiday sales (November 1 to December 31) grew 11% over the prior year to $91.7 Billion. At the same time, these...

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February 17, 2017

Advanced Load Balancers: The Tools Behind Site Success

The world of online commerce is fast paced and never sleeps. Sales opportunities exist at all hours of the day, every day of the week. However, you still need to be able to perform work...

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Triggered Email

February 15, 2017

Triggered Email: Easily Connecting Brands and Shoppers

Triggered email marketing is one of the most effective, sales-driving strategies retailers use to connect with consumers. Through both mobile and desktop, there is an open line of communication that smart businesses leverage daily. Not...

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February 7, 2017

High-Value Load Testing: Fast and Functional Time-to-Market

Brilliant new features are what keep digital storefronts relevant and popular, but it doesn’t matter how brilliant the feature is if it collapses under load as excited visitors attempt to interact with it. Infrastructure with...

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First-Click Testing

January 31, 2017

First-Click Testing: Freedom From New-Feature Fear

Striking a balance between intuitive functionality and differentiated design is a considerable challenge in the world of eCommerce. Ideas for innovative site features often wilt on the vine, struck down by the fears and risks...

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Testing

January 26, 2017

Testing eCommerce Websites: What To Test And Why

As the digital marketplace continues to expand, a brand’s digital storefront and presence is more important than ever. Testing and optimizing functionality is critical to driving conversion: shoppers will leave your site if information is...

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NRF 2017

January 24, 2017

NRF’s Big Show 2017 Technology Wrap-Up

As the retail industry’s premier event, NRF’s Big Show always leaves visitors with plenty to ponder. The 2017 iteration was no different, as retail, technology, and thought leadership combined to shape the industry and illuminate new...

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January 18, 2017

Turning Inspiration Into Conversion

Shoppers are creative people. When they come to your site, most shoppers aren’t just searching for a product, but they are looking for inspiration. Walk into any large hardware store, and the first question an...

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January 10, 2017

Holiday Season 2016: What We Learned

The turn of a new year is a peculiar time. Here at LYONSCG, we remember the whirlwind that was 2016, while simultaneously peering into the future, trying to catch a glimpse of what 2017 might...

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Agile

January 6, 2017

Agile Methodology: Putting Change to Work

If you’re curious about the different approaches to product management, then Agile Methodology should be of great interest to you. What is Agile Methodology? It is a team-based approach to product management involving incremental cadence...

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