Insights

The LYONSCG blog is where eCommerce professionals find insights and advice presented by our team, our partners, and other industry experts. Our goal is to help you realize your eCommerce potential.

December 28, 2016

Easy Template for eCommerce Competitor Analysis

If you’re redesigning or launching an online store, you know how important eCommerce competitor analysis can be. But if you’re not the most data-savvy person, it can be a struggle to organize and display your...

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Z-Index

December 20, 2016

Web Element Stacking Made Easy: The Z-Index Property

If you’re familiar with CSS , then you may be familiar with the z-index property. You might know that z-indices ensure your formatting layers appear in the correct order, but how exactly do they work?...

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Data Driven

December 15, 2016

Avoiding Data-Driven Disasters

Data. Is. Beautiful. I spend the bulk of my day in one data platform or another. For those of us who use data, uncovering a subtle trend with a substantial strategic impact on your business...

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Stacks of gift boxes. Flat design

November 29, 2016

It’s Tuesday morning. Now what for eCommerce leaders?

  It’s Tuesday morning, and across the country eCommerce managers are taking stock of their Black Friday and Cyber Monday performance. While the temptation might be to sit down and take a nap (if not...

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give thanks_ecommerce

November 23, 2016

Gratitude in the Workplace: How to be Thankful and Why I Am

In a business writing class years ago, I finished an assignment and closed the accompanying note with a rather benign “Thanks!” and my signature. The closing statement started a baffling extended conversation with my classmates about...

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Red and blue boxing gloves

November 16, 2016

Sketch vs. Adobe XD: A Designer’s Take

As consultants, we’re always trying to shift with emerging trends and develop new and improved processes to complete projects with and for our clients. Finding and using the right tools to execute successful projects is...

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SocialEMHeader3

November 14, 2016

New Guide: Social Media for eCommerce

One of the most common questions I hear as a Digital Consultant is “how do I grow sales for my eCommerce business through social media and how do I prove out the ROI.” Every retailer...

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IMG_1143

October 28, 2016

Lessons in Leadership: How Focusing on the Client Creates Mutual Success

Earlier this week, our CEO & President, Rich Lyons, had the pleasure of presenting to a group of students at Northwestern’s Kellogg School of Management in Evanston, IL. Rich, a 1992 graduate of Kellogg, spoke as...

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ewallet

October 25, 2016

eWallets Explained: Why You Should Consider the Payment Option for Your Online Store

If you’re an eCommerce manager, you’re well aware of the need to continuously watch the latest trends and technologies that could impact how you sell online. As shoppers continue to expect better user experiences and...

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refer-a-friend

October 21, 2016

4 Steps to Implementing a Refer-A-Friend Program for Your eCommerce Site

You don’t have to look much further than your own Facebook or Twitter feed to know that people love to share their experiences, opinions, or other knowledge. It’s human nature to let people know when...

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