Insights

The LYONSCG blog is where eCommerce professionals find insights and advice presented by our team, our partners, and other industry experts. Our goal is to help you realize your eCommerce potential.

Client

June 5, 2017

How to Deliver Excellent Client Service

“The single most important thing to remember about any enterprise is that there are no results inside its walls. The result of a business is a satisfied customer” – Peter Drucker...

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Email

May 24, 2017

Triggered Email Part 2: Deepening Engagement

A few weeks ago, I highlighted some basic triggered email tactics that easily and effectively connect brands to consumers. These emails are sent out in response to various specific shopper behaviors, encouraging frequent engagement between...

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Salesforce XChange

May 16, 2017

Lyons Consulting Group Wins Global Delivery Partner of the Year Award at Salesforce XChange 2017

We’re excited to be in Las Vegas at the Salesforce XChange Conference this week. It’s always a great event. We love seeing so many clients and partners in one place. And we’re thrilled to announce...

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Locale

May 5, 2017

Localization in Salesforce Commerce Cloud – Part 2: Locale Strategy

Last week in Part 1 of this post, we learned why localization is extremely important for brands that operate in different regions, and how Salesforce Commerce Cloud enables the deployment of these strategies. We defined...

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Localisation

April 25, 2017

Localization in Salesforce Commerce Cloud – Part 1: Localization

Modern consumers across the globe demand a personalized, localized shopping experience. To deliver on this, businesses need to combine strong international expansion strategies with a technology platform that can facilitate the customization that shoppers crave....

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Magento Imagine

April 19, 2017

Magento Imagine 2017: Keeping Customers at the Core

For the past six years, the annual Magento Imagine conference has acted as a magnet for the best and brightest in the global commerce ecosystem. The 2017 iteration brought together over 2,500 experts from over...

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LYONSCG

April 4, 2017

14 Years and Only Getting Stronger

March marked the 14th anniversary of Lyons Consulting Group, LLC. (LYONSCG). It’s been a remarkable roller coaster of a ride with many ups and downs, but as we reflect back on 14 years, we realize...

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Chatbot

March 30, 2017

Chatbots: The “Sometimes” Solution

Modern consumers love information. Today’s shoppers leverage digital technology to research and communicate with brands on a scale never before seen. Eager to enhance customer engagement, smart retailers are investing in disruptive technologies to enhance...

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ShopTalk

March 27, 2017

Shoptalk 2017: The Future of Retail On Display

Shoptalk 2017 is done and dusted, and what a show it was! In its second year, Shoptalk pulled in over 5,000 attendees, 550 CEOs, and 330 top notch speakers including the head of Walmart.com, global head...

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Omnichannel Commerce

March 20, 2017

Realizing Your Omnichannel Commerce Potential

In today’s world, an omnichannel commerce experience is critical to a successful retail strategy. Implementing omnichannel commerce – the unification of brand experiences and internal systems across channels and devices – helps drive and deliver...

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