Triggered Email Part 2: Deepening Engagement
A few weeks ago, I highlighted some basic triggered email tactics that easily and effectively connect brands to consumers. These emails are sent out in response to various specific shopper […]
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Triggered Email: Easily Connecting Brands and Shoppers
Triggered email marketing is one of the most effective, sales-driving strategies retailers use to connect with consumers. Through both mobile and desktop, there is an open line of communication that […]
4 Steps to Implementing a Refer-A-Friend Program for Your eCommerce Site
You don’t have to look much further than your own Facebook or Twitter feed to know that people love to share their experiences, opinions, or other knowledge. It’s human nature […]
A Beginner’s Guide: Top 3 Ways to Incorporate Personalization into your 2016 Marketing Plan
By Stefanie Florio and Sarah Griffis Personalization has been a hot topic with marketers for some time now. With increasing accessibility to rich customer data and the right tools, retailers […]