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Weekly eCommerce & Digital Retail Roundup

Steve Susina • August 12, 2016

Geotargeting, going global, and great customer experience. All this and more in our weekly eCommerce and digital retail roundup:

Holidays are on the minds of retailers, now that back-to-school is well underway.

• Want to get better at geotargeting your emails? This infographic can help you do it.

• Quality vs. quantity: what one company learned about its social media and content efforts.

Using design, branding, and narratives to communicate your website’s story.

Drone delivery service coming to the US, courtesy of Google.

• Marketing insights on going global with your business.

• You’ve got mobile traffic, but not a mobile strategy. Is it time for a wake-up call?

• How retail stores use emerging technology to grow in-store engagement.

• Catch 22: retailers need personal data from shoppers to make omnichannel better, but shoppers don’t want to share their personal information.

• Do you need high-quality customer experience 100% of the time?



Steve Susina is the marketing director at LYONSCG and a Demandware Strategic Tier LINK Solutions partner. He is an engineer by education and a marketer by choice, leading LYONSCG’s demand generation, thought leadership, and branding initiatives.


Steve Susina

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Steve Susina

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