blog logo
[ultimatesocial count="true" networks="linkedin,facebook,twitter" url="" skin="minimal"]

Ruud Lighting Launches e-conolight B2B Web Site

Steve Susina • May 24, 2013

CHICAGO – Ruud Lighting, Inc., manufacturer of quality, high-performance commercial, industrial, architectural and municipal lighting solutions, today announced the launch of its new e-conolight business-to-business e-commerce site. is designed to provide an easy, intuitive way for e-conolight customers, primarily electrical contractors, distributors, and homeowners, to purchase products from the company’s recently expanded product line. New tools specifically designed to simplify the buyer’s experience include a product configurator to help shoppers determine the exact product needed for their project, access to order history, ability to build priced and non-priced quotes and purchase order functionality. The site was launched on LCG Commerce, a software-as-a-service (SaaS) platform powered by open source Magento and was designed, developed and implemented by Chicago-based Lyons Consulting Group, a Magento Enterprise partner.

“We like the SaaS model because it keeps the site current,” said Karin Henkes, Software Development manager at Ruud Lighting. “The e-commerce field is changing rapidly and SaaS gives us the opportunity to stay up-to-date with all the latest features and functionality.”

“We’re thrilled that e-conolight selected Magento for its new customer-friendly e-commerce site,” said Roy Rubin, CEO and Founder of Magento. “E-conolight’s online business is unique because they sell to other businesses and homeowners; features like the product configurator and purchase order functionality make Magento a great way to support the unique needs of all e-conolight customers.”

A secondary goal for the new site is to maximize search engine optimization (SEO) and increase search engine marketing (SEM) capabilities for an increased presence on the web and ultimately a growth in sales and customer retention. “We are looking forward to leveraging SEP and SEM to better promote our site as the most cost-efficient lighting supplier on the Web,” added Henkes. “A main goal is to increase our web presence so we’re easy to find and easy to order from.”

“Making your site easy to find and intuitive for online shoppers is more than a competitive advantage, it’s crucial to your business,” said Rich Lyons, President of Lyons Consulting Group. “Shoppers are now very savvy and they leverage the Web to find and catalog content on the site.”

About e-conolight®

Owned by Fulton Group, LLC and operated by Ruud Lighting, Inc, e-conolight sells quality, low-cost lighting fixtures and accessories that cover a wide range of security and utility needs in residential, commercial, professional and industrial applications. The e-conolight model is designed to help customers find the products they need quickly and easily. For more information visit

About Ruud Lighting®, Inc.

Ruud Lighting, Inc., located in Racine, Wisconsin, consists of multiple divisions and product lines to serve the lighting industry. Companies and divisions of Ruud Lighting, Inc. develop, manufacture and sell a range of products through various channels for residential, commercial and industrial lighting applications. Products manufactured by Ruud Lighting, Inc. are sold internationally through partner offices around the world. For more information visit

Steve Susina

About the author

Steve Susina

Subscribe to our blog

Let's discuss the next step in your commerce journey.

XSchedule a meeting