
"we've doubled conversion rates and cart abandonment is down 40%."
- lisa nicklin, warner brothers
The goal was to consolidate a number of disparate commerce sites that had been operating independently.
The solution involved integrating 15 highly complex back office systems to run seamlessly under the new site, which was built on the Demandware platform. The new site is on track to beat annual sales goals.
demandware
technical development
backend integration
re-platform